Durana Elmi, the COO and founder of San Diego-based supplement company Cymbiotika, has successfully orchestrated a significant partnership between her wellness brand and the renowned Los Angeles Clippers. The collaboration marks Cymbiotika as the official wellness partner of the Clippers, creating a synergy that mirrors the dynamic growth of both entities in Southern California.
Durana Elmi expressed her excitement about spearheading this venture, stating, “I’m thrilled to have orchestrated this exciting partnership.” As the official wellness partner, Cymbiotika seamlessly aligns with the Clippers’ trajectory of growth in Southern California. The partnership was officially unveiled with the presentation of the Cymbiotika logo at a Clippers home game, symbolizing the convergence of two iconic brands significantly influencing the region’s future.
Durana Elmi led the negotiations for this partnership, a process that spanned several months. Cymbiotika proudly joins forces with another premier organization in Southern California, emphasizing its commitment to fostering health and well-being in the community. The Clippers, as an ever-evolving team, are engaged in various exciting projects, including the development of the new Intuit Dome and the continued leadership of owner Steve Ballmer.
To commemorate this momentous partnership, the Clippers extended an invitation to Durana Elmi, her husband Shahab, and other key members of the Cymbiotika team. They were present for the official logo unveiling on the floor during a Clippers’ home game against the Mavericks in late November. This event marked the beginning of a collaborative journey aimed at promoting wellness and embodying the shared values of both Cymbiotika and the Los Angeles Clippers.